The straight answer

We typically offer 15–20% below market value — around 80–85% of what your property would fetch on the open market, given enough time.

Most quick-sale companies avoid putting a number on this page. We would rather you knew up front, because a fast sale is genuinely not right for everyone and there is no sense wasting your afternoon or ours.

Property price chart
What the discount buys
House keys resting on a signed contract

You are not paying 15–20% for nothing. You are buying certainty, and removing costs a normal sale carries:

  • No estate agent fees — typically 1–3% plus VAT
  • Legal fees covered up to £1,500
  • No chain — we are the buyer, so nobody above us can pull out
  • No viewings, no staging, no waiting
  • No months of carrying costs — mortgage, council tax and insurance run the whole time a property sits on the market
  • Any condition — we will not renegotiate on survey for something we could already see
A worked example

Take a flat with an open-market value of £400,000.

RoutePriceCostsYou receive
Open-market sale£400,000−£6,000 agent fee
−£1,200 legal
−£4,000 carrying costs
£388,800 in 5–6 months, if nothing falls through
Sale to us at 82%£328,000Nothing — we cover the legals£328,000 on a date you choose

The gap is real — roughly £60,000 here. That is the price of certainty, and whether it is worth paying depends entirely on your circumstances.

When a quick sale is not right for you

Be honest with yourself. If these apply, sell the normal way:

  • You are not in a hurry and have no deadline
  • The property is in good order and likely to sell readily anyway
  • The 15–20% is money you need for your onward purchase
  • You have not yet had two or three agents value it — do that first, or you cannot judge our offer at all

A quick sale earns its discount when time, certainty or condition matter more than the last 15%. If none of those apply, an agent will serve you better.

Estate agent particulars and a calculator
How we reach the figure

The offer is not a guess, and it is not an opening bid to be chipped down later. We value from sold comparable evidence — what similar properties nearby actually sold for — adjusted for size, condition and any lease issues. Then, at our expense, an independent agent or surveyor validates it.

See also: how a cash buyer compares with an estate agent or auction.

What happens next
1. You tell us about the property

A few details online or over the phone — where it is, roughly what you think it is worth, and anything we should know. No forms to sign and nothing to pay.

2. We value it properly

From sold comparable evidence, not asking prices. Then, at our expense, an independent agent or surveyor validates that valuation. You are not charged for either, whether or not you go ahead.

3. We come and see it

We view every property in person before we commit. It is also your chance to meet us and ask whatever you want — we would rather you sold your house to someone you have actually met.

4. You get a formal offer

Typically 15–20% below market value, with £1,500 towards your legal fees and no fees of any kind deducted. We never offer money up front, and we would be wary of anyone who does.

5. Solicitors are instructed

Yours or one we recommend — the £1,500 applies either way. This is the stage where sales slow down, which is why we suggest firms used to working at this pace.

6. Exchange, then complete when you choose

Exchanging locks the sale in at the agreed price. Completion is on your timetable — the same day if you need the money now, or months later if you need time to find somewhere, fit around a school term, or wait on a probate grant.

Common questions
How much will you actually offer for my property?

Typically 15–20% below market value — so around 80–85% of what it would fetch on the open market given enough time. We publish that figure rather than making you extract it over the phone.

How do you work out what my property is worth?

From sold comparable evidence: what similar properties nearby have actually sold for, not what they were advertised at, adjusted for size, condition and any lease issues. Then, at our expense, an independent agent or surveyor validates it.

Why is your offer below the estate agent's valuation?

An agent's valuation is what they hope to achieve over several months, before their fee, your legal costs and the months of mortgage and council tax you pay while waiting — and before any risk of the sale falling through. Ours is a figure we will actually pay, on a date you choose. They are not the same kind of number.

Will you reduce the offer later?

Not for anything we could already see. We price the condition when we view. If a survey later reveals something genuinely hidden, such as subsidence, we will talk to you about it — but we do not make an attractive offer and then chip it down before completion.

Are there any fees?

None. No agent fees, no arrangement fees, nothing deducted at completion. You can use your own solicitor or one we recommend — it makes no difference to us, and either way we put £1,500 towards your legal fees. We do suggest ours, for one practical reason: the most common cause of a slow sale is a slow solicitor, and the firms we work with are used to moving at this pace.

Do you offer cash advances before completion?

No. We never offer cash advances before completion, and we would be wary of anyone who does — it is how a seller ends up committed to a buyer before the price is settled. You get the full amount on completion, and nothing before it.

Do you charge for the valuation?

No. The valuation and the independent validation are both at our expense, whether or not you go ahead.

Will you come and see the property?

Yes. We view every property in person before we commit. It is also your chance to meet us and ask whatever you want — we would rather you sold your house to someone you have actually met.

How do I know you are a genuine buyer?

We are not members of a trade body and we do not claim to be. What we have is a 35-year record in property across several companies, and many millions of pounds of property bought. We are 5JE London Limited, company number 15891621 — you can look us up at Companies House before you speak to us.

Three things you can check with any buyer, including us: do they publish what they actually pay? Will they come and meet you in person? Do they ever ask you for money up front? Our answers are 15–20% below market value, yes, and never.

What if I decide to sell on the open market instead?

That is often the right decision and we will say so if we think it is. There is nothing to sign until you are ready, no tie-in, and no fee for having asked.

Want to know what we would offer on your property?

Tell us about it and we will come back to you with a cash offer. No obligation, and nobody will pressure you.